After my criticism of Sainsburys yesterday (which actually seems a bit harsh – quite a few people commented that there were probably reasons for this) I spotted a great use of cheeky marketing today, in the form of Lego. This Lego truck, which I spotted in ‘The Entertainer’ in Reading, is delivering tiny Lego boxes. Better still, they are all real Lego models you can buy – including the truck itself! Now THAT is clever marketing…
That is seriously cool.
The Droste Efeect, innit:
http://en.wikipedia.org/wiki/Droste_effect