Dear marketers, spammers, PR people and lazy SEO folk. This is a friendly final warning to stop sending me crappy articles to “share”, rubbish pitches to promote your products (with zero benefit to me) and other blog spam.
I’ve tried to be nice to you – I’ve written several posts outlining my thoughts on your approach (see: “Sponsorship, Links, Reviews – Where Should Bloggers Draw the Line?” and “Marketers: Here’s 5 Ways to Make Bloggers Hate You” for instance), and even suggested tips to help you approach bloggers like me. I made them easy to find, and I also make it very plain and simple for you to find out that I work in the online marketing industry myself. What else can I do?!
Despite all this effort, I’m now getting daily emails that take the following format:
Great article in your recent post! Thanks for sharing it. I have an article that may be of interest to you and your readers.“10 Things to Consider Blah blah blah”
Feel free to pass the article along if you think they’d like it.”
Whilst I don’t wish to be presumptuous in assuming that my readers don’t want to be spammed with cruddy, low-quality, written-for-SEO articles, I don’t think it would benefit any of us if I “shared” this toss – and I’m not even sure (from the sparce emails you chuck out) what you want me to do. Frankly, I find this approach incredibly patronising and lazy.
The “marketing” being attempted here insults bloggers’ intelligence in a number of ways – not least of all by assuming that they are stupid enough to blindly share this crap without any idea of why they’re being sent it (namely: lazy SEO). Don’t even start me on the fact that they aren’t offering ANY sort of reward in exchange – and haven’t made even the most cursory effort to read my blog first.
I’ve often toyed with the idea of “naming and shaming” the people and agencies sending this crap – or perhaps taking their article and rewriting it myself, amusingly pretending that I misunderstood what they wanted from me. But this takes a lot more effort than they deserve, and frankly more time than I have. But then I thought of a better idea…
So it stops here. From this point on, any email I get in this format will be forwarded on to the company being promoted, explaining to them what a lazy marketing agency they have, what the risks of this approach are and how much damage they are doing to their relationship with bloggers. I’ll even send them a link to this post, so they can see how little research you did in finding my blog.
As I’ve said in previous posts, I’m more than happy to promote/review products, write for commercial reasons or even host (genuine) guest posts from other parents. But I’m no longer going to blithely ignore crappy emails like the one above. The buck stops here – you have been warned!