If you’ve been reading this blog for a while, you’ll know I’ve become quite passionate about the fight against gender stereotyping (“Gender Stereotyping – A Marketer’s View, aka What a (Kinder) Surprise, Will Boys Be Boys?”), both in the media and in my own field of work, marketing. Well, I saw a video on Facebook today which made me very happy indeed, so I wanted to share it.
Made by GoldieBlox, a new (KickStarter-funded) project to get girls interested in engineering, the 2-minute video is their first major advert, and sees its female stars constructing a Rube Goldberg machine of epic proportions. You’ve got to watch it:
It’s not the first video they’ve put out, and their previous productions were just as great. Here’s a promotional trailer they made of their stars taking over the pink-dominated aisles of Toys R Us:
If it inspires you to get your daughters into engineering, why not take a look at the GoldieBlox range of products on their website, which includes books, toys and clothing – all of which sticks a finger in the eye of the pink-dominated “Girls” toy aisle.
Well played, GoldieBlox – well played!